The Daily Dose

We are approaching the time of year where we confess that we have eaten and drank too much while probably watching too much bad TV. Traditionally, marketing messages start filtering through in a transparent attempt to get us away from our couches and towards the sales in shopping malls where we can buy more stuff. However, the old way of executing marketing campaigns that very often relied on the gut instincts of CMOs or an approach of “this is how we’ve always done it at this time of year” is no longer working. But should we be surprised? It’s been a…

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