The Daily Dose

ICOs, or initial coin offerings, are becoming increasingly popular, creating a multi-billion-dollar market. There is no sign of this industry slowing down any time soon, as ICOs are giving startups in the blockchain and cryptocurrency space access to limitless crowdfunded capital. With the competition extremely stiff, it makes the marketing strategy a crucial component of the success (or failure) of the ICO. Attracting token investors and enthusiasts requires a well-thought-out marketing strategy, consisting of the five tips outlined below. 1. Have an interesting story to share Several tokens have successful ICOs simply because their audience loves their mission and what…

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