Alibaba is cleaning house during China’s Singles Day festival, the biggest day in online shopping all year. #Double11: Total GMV has hit US $1 billion in 2:01 minutes. pic.twitter.com/u4krOnJnfQ — Alibaba Group (@AlibabaGroup) November 10, 2017 In two minutes of sales time, Alibaba’s gross merchandise volume totaled $1 billion. By the forty-minute mark, the site’s sales had surpassed $7.5 billion. The first delivery was made 12 minutes after midnight. Other sources confirm that 97 percent of sales made on the site in the first 30 seconds were from mobile devices. Less than 15 minutes into Alibaba’s Singles day GMV has…

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