The Daily Dose

One thing I used to hate when I initially started as a reporter, but have recently come to appreciate, is the bombastic language companies like to use when describing their products – the buzzword-infused lingo devised to make you excited even about the most boring of inventions. This is how you ultimately end up seeing words like “bleeding-edge,” “ergonomically 3D-printed“, and “lifehack” in a pitch about a regular effing water bottle with a rectangular shape. But to the delight of tone-deaf founders seeking for “lean solutions” and to the horror of obnoxious PR professionals, it turns out there is a tool that can churn…

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