The Daily Dose

Influencer marketing is a reinvented form of celebrity endorsements but, where celebrity endorsements utilized celebrities that were known to a general audience (which usually include the general population), influencer marketing rather utilizes people who are looked up to in specific niches. With influencer marketing, content regarding the brand that is sponsoring the campaign is published by a type of “role model” in a particular niche, which causes that “role model’s” fans to turn toward the business in question; thus generating more visitors, leads, and sales for the business. A recent study provided evidence that influencer marketing may offer an ROI…

This story continues at The Next Web