Without customers, businesses wouldn’t exist. Although forward-thinking companies know the importance of treating their customers right, more can usually be done to serve and retain customer databases. From customer relationship management (CRM) software to subscription management services or continuing education for sales reps, is your company doing everything it can to keep your customers happy? Solidly into the third quarter of 2017, it’s time to re-evaluate how to best serve your customers. Not sure where to begin? Ask them! When anonymity is offered, and perhaps a thank you for their participation, existing customers are usually quick to offer up suggestions…

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