Herosphere is preparing an ICO to issue HEROcoin, an Ethereum based cryptocurrency for betting. On September 14th customers will be able to spend ETH for HERO and become part of a community that’s being designed to rub out the middle-man, and make sure the “house” never wins again. HEROcoin is a peanut-butter and chocolate mash-up of finance and gamer geekdom. The people behind the upcoming ICO live and breathe e-sports, and they’ve dedicated themselves to providing a way for gaming communities to foster competition that’s not dependent on trust. The problem with the traditional system of online betting —  through a bookmaker…

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