Female founders invent male co-founder to skirt sexism
Aug29
Two women who co-founded a startup used their male partner to skirt sexist attitudes among their vendors and contractors. One problem, though: The man doesn’t exist. The two women — Kate Dwyer and Penelope Gazin — started Witchsy, an online marketplace for offbeat artwork. If you visit Witchsy or its Instagram, you’ll see lots of crude, funny, and cool stuff, the likes of which you probably won’t find on Etsy. Both socks and this unwelcome Matt are up on Witchsy.com/rosehound-apparel A post shared by Witchsy (@shopwitchsy) on Aug 18, 2017 at 2:27pm PDT Despite starting what — to me, anyway…
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