Amazon today implemented a new pricing plan for its Whole Foods franchises. The immediate benefit for consumers arrives in the form of discounts reaching up to 43 percent at Whole Foods locations today. Walmart is about to get a taste of its own value-flavored medicine. The discounts are already in effect from New York to Los Angeles, and customers will save more than just a penny here and there. Bloomberg reports that in mid-town Manhattan the cost of organic Fuji apples have dropped from $3.49 LB to $1.99, and organic avocados dropped by eighty cents. This isn’t a sale –…

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