The Daily Dose

Software might be eating the world, but most businesses are sitting out the feeding frenzy because they can’t release software fast enough to meet changing customer needs. No matter what kind of business you’re in — technology, consumer goods, manufacturing — companies are driving engagement with consumers through applications across web, mobile, point-of-sale and more. The faster an organization can improve its software, the more it can drive loyalty for itself and build switching costs for the competition. According to one study, high-performing IT units with faster software releases are twice as likely to achieve their goals in customer satisfaction, profitability, market…

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