The Daily Dose

Len Kendall is the founder of CentUp. Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Crowdfunding has brought some interesting things into the world. That includes a company which recently sold to Facebook for $2.4 billion dollars, and soon it will help repair Cedric the Tortoise’s penis. Despite raising billions of dollars to launch new projects, Kickstarter and tools like it have been used incorrectly by thousands of creative professionals. Much like using a hammer to prune a tree, Kickstarter isn’t the right tool for an ongoing effort. A writer does not generate…

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