Nike has reportedly canceled its FuelBand hardware project [Update]
Nike is said to have thrown in the towel on its FuelBand fitness bracelet hardware project, according to a CNET report. Update: Nike response added below. A spokesman told CNET that a “small number of layoffs” had taken place on its Digital Sports team to align with its business priorities. Moving forward, it appears that Nike will focus on fitness software efforts instead of custom hardware. Curiously, Nike just opened a Nike+ Fuel Lab in San Francisco last week that listed the FuelBand as part of its mandate. Nike released a new version of the FuelBand last fall, but changes to the first-generation…
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