
Airbnb is rebranding its homesharing service in China as it gears up to conquer the travel market there. From now on, it’ll be called “Aibiying” (爱彼迎), which translates to “welcome each other with love”. The new name is supposedly easier for Chinese travelers to pronounce than the English version. The company is also doubling down in the country to capture as much of the world’s biggest tourism market: It’s extending its Trips program – which offers city tours and exclusive experiences recommended by locals, to Shanghai – and is set to triple its workforce in China. But it’ll have to…
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