Apple once considered building futuristic cybercafes instead of Apple Stores
While few would disagree that throughout the years the Apple Store has gradually cemented its presence as an integral part of the overall ‘Apple experience,’ it turns out the Cupertino behemoth didn’t always envision its retail spaces as we know them nowadays. In an curious interview with Fastco Design, Landmark Entertainment Group founder Tony Christopher revealed Apple briefly considered going against traditional retail models with a series of futuristic cybercafe locations, infusing the common retail experience with the coziness of a boutique coffee shop. Developed in collaboration with Mega Bytes, the Apple Cafe was imagined as an innovative internet cafe with a “high…
This story continues at The Next Web
Or just read more coverage about: Apple Store,Apple