How to create and maintain a strategic approach to design thinking

Design has evolved beyond making objects – organizations now want to learn how to think like designers, and apply design principles to the workplace itself. One company at the forefront of this methodology is Philips. Few globally reaching product companies have a 126-year history, and even fewer have their roots in design-centered thinking for as long as Philips. In fact, Design at Philips has evolved to touch almost every aspect of their business, from shaping end-to-end product development to creative decision-making, with design. TNW spoke with Philips Chief Design Officer, Sean Carney, about a few of the ways Philips approaches…
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