More than 600 million devices worldwide are now using ad-blockers

Feb06

by Sindy Cator on February 6, 2017 at 11:32 pm

In the cat-and-mouse game that is ad-blocking, it seems the cat is losing. Last year, some 11 percent of all internet users globally used ad-blocking software to thwart digital advertising on their favorite websites. All told, that equates to approximately 600 million devices ranging from smartphones, to tablets, to desktop computers. This figure represents a 30 percent increase annually, according to a new report published by PageFair — a company seeking to help companies recoup some of their lost advertising revenue. Lost revenue might be putting it mildly. Publishers around the web are now losing tens of billions of dollars a…