Lego launches a social network for brickheads under 13
Jan31
To keep young fans of its toy building systems engaged even after they’ve left their bricks to pick up their phones, Lego has launched an Instagram-style social network for kids. Lego Life lets users aged 5-13 to share their own creations in a tightly controlled environment that’s designed to keep them safe. Children can create a Minifigure avatar to represent themselves and accompany photos of their Lego builds, and comment on others’ posts with custom Lego emoji. There are also building challenges and sticker activities to keep kids engaged, as well as fan groups based on various Lego franchises to…
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