Snapchat’s universal search finally makes it easier to gain followers

Jan13

by Sindy Cator on January 13, 2017 at 12:39 am

Snapchat just addressed one of its most pressing problems: gaining a following. Launching today for some Android users and for iOS (and the rest of the Android crowd) shortly after, Snapchat’s universal search finally gives you a way to find new followers — or help them find you. While undoubtedly fun, the service continually met with criticism over the difficulty of gaining new followers. Snapchat users basically had to gain followers by sharing their username (or Snapcode) outside the service, hoping for influencer mentions, or adding everyone under the sun and hoping they reciprocated. None of these created a clear path for…