What Alibaba’s IPO means for e-tailing in the US

Julia Q. Zhu is Founder of Observer Solutions, a China-focused e-commerce consulting and research firm. You can reach out her via LinkedIn or email. Global investors are eagerly awaiting the most talked about Chinese Internet IPO of all time. As one of China’s e-commerce pioneers, Alibaba has dominated all aspects of online commerce in China since its founding in 1999. Its version of eBay, a consumer-to-consumer online shopping marketplace called Taobao, accounts for more than 90 percent of all C2C online transactions. Its online business-to-consumer shopping mall for branded products, Tmall, accounted for 50.1 percent of market share based on transaction volume in 2013. In…
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