Report: Apple in talks with studios to offer current cinema releases in-home
Dec07
We could soon be talking about Apple in the same way we talk about Redbox or Netflix — new technology that cannibalized a long-held standard. Citing sources familiar with the matter, a report from Bloomberg says Apple is applying tremendous pressure to Hollywood studios for earlier access to movies. In the US, a blockbuster film tends to have a theater run of two months or more before coming to home video via streaming service, Blu-ray, or DVD. Apple could soon allow iTunes users to rent the same films at home as early as two weeks after their theater release. 21st Century Fox, Warner…
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