The Daily Dose

Netflix today announced the launch of video previews. In the announcement, the company was quick to point out that these weren’t teasers or trailers, but instead a way to help users make better decisions about what to watch. The video preview aids users by “highlighting the story, characters, and tone of a title” — which totally sounds like a trailer. These “not-trailers” will play automatically on the title page when you click to view more information about a show or film. According to the announcement: Today we are launching a new television user interface that uses video more extensively to…

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