The Daily Dose

Stand in front of an audience and focus on a group of about 50, to the audience, you’re talking directly to them. Walk up to a group of four people, shake hands and have a quick chat with one, and the whole group feels like they spoke with you. Send a personal email daily to just one of your clients, and your whole customer base will feel like you are approachable and personal. Turns out, personal attention is scalable after all. I automate the hell out of my email, giving me the opportunity to give personal attention (sometimes too much)…

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