CNN has bought Casey Neistat’s Beme video sharing app

Nov28

by Sindy Cator on November 28, 2016 at 4:13 pm

Eager to reach a millennial audience that’s increasingly drifting away from traditional broadcast platforms, CNN has agreed to buy Casey Neistat’s video sharing app Beme for an undisclosed sum. Beme allowed users to share short four second videos through a mobile app. Unlike Vine, where the videos were often had a more cinematic flair, Beme was far more intimate, and intended for its users to shoot footage by holding their phones to their chest for a first-person perspective. This interesting angle, plus Neistat’s celebrity, meant that Beme enjoyed a modest success, and ultimately attracted 1.2 million downloads. Many of these users…