With something like over three million apps between the Google Play and Apple App Stores today, it’s becoming ever more difficult to differentiate your apps and entice downloads. Thankfully, adding in an App Store video to your  app’s listing page is an excellent way to increase your conversion rates and increase the quality of your installing users. Why? Well, as is the case with digital marketing in general, video works. Notice that your Facebook feed is now clogged with videos? Did you see that Instagram just increased their max allowed video length to 60 seconds? Have you seen your kid’s…

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