Design isn’t just about making things look visually interesting – it’s also about shaping functionality. Today there is a clear trend towards more attention to aesthetics and engaging user experience design. However, traditionally conservative when it comes to communications and branding, financial companies aren’t known for flashy brands or affinity for design. The 2014 acquisition of the user experience design firm Adaptive Path by Capital One and the hiring of top design talent Daniel Makoski – founder of Google’s modular Project Ara phone project – was just the beginning of an industry trend. With mobile and web platforms becoming the main stage for financial companies to…

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