We are a company of geeks. We like to code, deploy, hack and develop. But we also organize events. And events have their own kind of rhythm that’s different from building digital products. With code, you theorize and plan…. and then you write and check and deploy – TADA! – you see your code live. If you screwed up, you fix it. If you majorly screwed up, you revert. And then you go back to the drawing board to theorize and plan some more. That’s the rhythm of code, and it’s a flow we feel comfortable with. But a conference…

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