I love a good story. I love the theatrics behind a good story, and I enjoy telling them as well. Stories ignite our imagination and bring clarity where they may have been none. They let us leap over cultural walls. It’s imperative that entrepreneurs be good storytellers. When you’re selling your product or service, you’ll need to pitch and explain it a million times – and the best way to do that is with a great narrative. Stories need to be true, or as close to the truth as possible. But sometimes every day anecdotes can be improved upon when…
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