Why you should always under-promise and over-deliver

Andrea Ayres-Deets is the Lead Writer at ooomf, an invite-only network connecting short-term software projects with handpicked developers and designers. Andrea writes about psychology, creativity, and business over on the ooomf blog. “Sure boss, I can have that article to you in two hours.” That’s an unnaturally short period of time. I knew it, my boss knew it—yet here we were—both agreeing to this farce. Two hours later I had produced not an article, but random words thrown into a document with some pictures. I shot him an e-mail with the subject line: Here! Is this okay?! Can fix if needed… Meanwhile, I’d anxiously…
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