The Daily Dose

We’ve all encountered autoplay video on the web, in one way or another. Thanks to Facebook, it’s become popular all over again with the company rolling out videos that play as you scroll past on both the core Facebook app and Instagram. Twitter also followed suit, as did many number of other apps. The thing is… nobody asked for autoplay video. It’s a dark user pattern and it’s not something people ever desired or wanted – it only exists in pursuit of one goal: advertising dollars, or even more simply: stealing your attention back. What’s interesting to me is that…

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