The Daily Dose

Google’s AMP webpages are making their way to mobile Search. The company is bringing AMP results directly to search on your smartphone or tablet to make stripped-down articles and webpages easier to find. AMP is Google’s initiative to break the Web down into digestible chunks of easy-to-read articles. It strips down much of the clutter you’ll find on any webpage (likely even the one you’re reading this article on) into a more readable format with less ads. Recently, Google announced that even ads would be AMPlified. All told, AMP is Google’s way of breaking down and rebuilding the Web it so famously…

This story continues at The Next Web