How to save the planet? Milkmen had the answer all along
Laure Cucuron, Managing Director of specialist recycling firm TerraCycle, took to one of the coziest stages on the first day of TNW2019 – the Future Generations track – to tell listeners how companies are thinking about recycling in all the wrong ways. Recycling should begin not when packaging is disposed of, but when the packaging is designed. Single-use plastics have become an increasing concern in recent years. Using something made of plastic once is nothing but wasteful nowadays. However, back in the 1960s, single-use plastics were marketed for their convenience – the fact they could be thrown away and forgotten…
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