The Internet is wrong about Liquid Death, the controversial ‘punk rock’ canned water

I have an opinion I wish to share that you almost certainly won’t agree with. (Not like that’s stopped me in the past) Mike Cessario, a former creative director at Netflix, recently raised $1.6 million from a swathe of top-tier investors, including Twitter founder Biz Stone, to launch a canned water company. The water, called Liquid Death, is sourced from Austria. Cans come plastered with an edgy, punk-style design and cost $1.83 per unit. Its slogan is “Murder your Thirst.” The product came to global prominence after Business Insider profiled its founder. Of course, the Twitterverse didn’t waste any time…
This story continues at The Next Web




