Over the years, psychologists and marketers alike have conducted extensive research to figure out what it is that makes us tick. Why do we do what we do? What influences our decisions? What causes us to change? After all, by understanding the motivations behind a purchaser’s decision, it becomes that much easier to adapt your messaging so that you can get better results in the future. By mastering these sales secrets with definite psychological roots, you’ll be able to gain a profound influence over your customers. 1. Social proof One of the cliches of childhood is being asked by an…

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