The Daily Dose

Every day, we work with and monitor organizations all over the world that applied for .brand (“dot brand”) Top-Level Domains —that is, web addresses that end with their own brand name, like .google, .microsoft and .sony. So far only about 550 of the world’s elite brands have secured a .brand, so it’s truly a greenfields space for them to explore. Especially for those of us in the domain name industry, it can be easy to get caught up in the technical, domain-focused elements of .brand TLDs. But .brands don’t stand a chance if they exist in isolation, managed by corporate webmasters…

This story continues at The Next Web