The Daily Dose

One of the main issues your marketing department struggles with daily is measurement. How do you gather, measure, understand, and make good marketing decisions without access to reliable, verifiable data and insights? It’s a common problem. Customer service, operations, sales, IT, and other departments are swamped with information. It’s difficult to merge all of this data to help make important marketing decisions. For example: Budget — How do you know where to spend a marketing budget most effectively? Channels — What are the most effective channels to reach and influence prospective customers? Customers — What’s the best way to segment…

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