The Daily Dose

As it has become clear just how luxurious life within the Apple ecosystem tends to be, so too has it become clear why Apple power users — often dubbed “sheep” — tend to behave in the ways that they do. They are the definition of people who pay premiums at every turn — with their time; with their money — they are the type of people who wake up at hours they shouldn’t, wait in lines others don’t, and pay amounts others can’t. As I noted in The Luxury Network, there is good reason for this; life within the Apple’s ecosystem is…

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