The Daily Dose

Over the past 10 years, the marketing landscape has changed drastically. Companies are rapidly shifting away from antiquated strategies such as phone calls, print and radio. With advanced tech-based tools, startups can now easily generate leads, build data-driven models and automate their marketing channels. New technologies and norms have altered the ecosystem. Due to the sudden shift, many marketers have been unable to adapt. While some are stuck behind the curve, others have become too dependent on software and lost the human element of marketing. The most successful teams are able to strike a perfect balance between marketing and tech.…

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