Tis the season for an increase in holiday shopping and competition for those dollars. I’ve found that the key to capturing an unfair share of these dollars online is giving your site visitors the gift of a site that loads faster than a New York minute. Customers are looking to buy what they want as quickly as possible especially if they are using a mobile device and shopping online. According to Kissmetrics, a one-second delay in page load time can result in a seven percent reduction in conversions. A Google mobile study found that 53 percent of mobile site visits are abandoned if…

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