The Daily Dose

For well over a year now, chatbots have been sold to us as the ultimate revolution in digital marketing. The wholesale replacement of mobile apps is en route! The holy grail of marketing 2.0 is turning the corner! Really? I’ve got to call bullshit on this. The hype around AI-enabled chatbots is attracting a lot of marketing professionals who can smell the money. It’s a whole new direction after side trips into social media marketing or growth hacking. Well, new year, same bullshit. It has to be said that chatbots, though they are selling like hot cakes today, are mostly…

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