Computers can now read emotions — here’s how that will help you sell products
Dec14
Two years ago, luxury car brand Bentley created an app to solve what must be the epitome of first world problems: helping customers pick the right Bentayga SUV, based on facial emotion analysis. The Inspirator App, which is no longer available, scanned your facial expressions while showing different videos containing “lifestyle-themed stimuli” to work out which customizable features — wheels, paint, and interior — best fit your taste. The app was a gimmicky tool at best; something fun to play with for those who can afford a $300,000 car but in no way a scientifically valid method to match emotion…
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