Automation is hitting industries hard across the board. It is not just low level clerical jobs that are being lost, but entire businesses that are threatened. In response, many companies are retooling for the new economic era that technology has ushered in. The outcome of that fight for survival has at least one clear winner: the consumer. Financial services felt the pinch of automation before many other industries. Robo advisors began to leach customers from more traditional financial institutions by offering similar services—tax filing, investing, and expense tracking—for a fraction of the price. For many consumers, particularly those who grew…

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