The Daily Dose

The popularity of influencer marketing shows no signs of slowing down. Interest in the term influencer marketing increased 90x from 2013 to 2016 and it doubled in first nine months of 2017. Reasons for ever-growing popularity of influencer campaigns are numerous ranging from their versatility (this type of marketing works for every business) to noninvasive nature. Since an increasing number of businesses is including influencer campaigns into their marketing strategy (or you already have), it’s important to learn more about trends that will dominate next year. Here are seven influencer marketing trends that you should embrace in 2018. 1. Value…

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