The Daily Dose

For the last decade, most of the marketing world has focused on raw traffic acquisition through channels like SEO, content marketing, and digital advertising via Google AdWords and Facebook. But as clicks shift from organic to paid in some verticals, marketers are realizing that we are playing in a new world where driving the growth that seems to have come so easily for the last decade is going to require new strategies and tools. Conversion optimization is becoming a better understood practice, but at its essence, conversion optimization involves changes to your website or product to convert more visitors to…

This story continues at The Next Web