In an age of AI and machine learning, app marketing gets supercharged

Nov15

by Sindy Cator on November 15, 2017 at 9:00 am

Remember the saying, “there’s an app for that”? It may be the case that there are too many apps for “that” these days. The number of available apps in the Google Play Store was placed at 3.3 million apps in September 2017. Apple’s App Store is the second-largest app store with 2.2 million available apps. In such a cluttered space, even the best apps struggle to find an audience. And more so, understanding how and what users value in the best apps is also becoming increasingly difficult. The good news is, there’s an app, well platform, for that too. With…