Today’s Singles’ Day is Black Friday’s big brother: Here’s how to make the most of it

Black Friday is a ridiculous celebration of consumerism, but it can’t hold a candle to China’s Singles’ Day. Ostensibly, it’s a celebration of all things singledom, but somehow, it’s evolved to become the world’s biggest shopping event, with over $20 billion (or $24 billion, depending on who you speak to) expected to be spent by Chinese punters over the course of November 11. It’s hard to overstate how big Singles’ Day is. According to Alibaba, which is China’s version of Amazon, 140,000 brands will flog over 15 million discounted products this year, making it a great time to grab a…
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