Before investing in that ICO, look for these four key things

Oct26

by Sindy Cator on October 26, 2017 at 6:00 am

In many ways the current wave of ICOs (Initial Currency Offerings) looks a lot like the heady days of stock IPOs in the late ‘90s. The potential return was so enticing that euphoria overtook common sense in many ways. Pets.com was a perfect example of an IPO that was highly hyped—and ultimately flopped due to an unworkable business model that poured massive amounts of money into marketing and sold their goods at a loss: Image source: The Motley Fool On the other hand, there have of course been some spectacular successes, like MasterCard’s public launch. Early investors in that IPO…