Instagram realizes its potential for impulse shopping

Oct03

by Sindy Cator on October 3, 2017 at 4:17 pm

Instagram is becoming friendlier to retailers and shoppers by partnering up with ecommerce sites such as Shopify and Bigcommerce. With the new tools it’s introducing, you can buy products advertised on a company’s Instagram page within seconds of seeing them. Businesses which wanted to take advantage of the platform’s visual appeal to sell products were hampered by the inability to put links in image descriptions. Some try to skirt it by giving exact searching instructions on how to find the product, but this workaround probably lost more than a few interested-but-capricious customers. I don’t doubt some buyers are willing to…