When was the last time you watched Shark Tank and thought to yourself, “I could do that. All I need is one good idea and my life could change forever” Although the show is entertaining, it is an atypical representation of what it’s really like to successfully launch a product and grow a company. Coming up with a groundbreaking idea is actually the easy part, the steps that come next–finding capital, developing and testing a product, marketing, and, ultimately, growing a brand–is where most hopeful entrepreneurs lose their footholds. With more young companies and first-time entrepreneurs turning to crowdfunding platforms…

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