Taxify arrives in London to provide a cheaper, more driver-friendly alternative to Uber

It’s hard to overstate the success of Uber in London. In just a few years, it’s turned the iconic black hackney cab, which once roamed London’s streets unopposed, into a near-threatened species. But is its reign about to come to an end? Enter Taxify. This Estonian ridesharing firm has already made significant inroads into several markets, particularly in Africa, and now it’s cast an eye to Britain’s capital. The service launches on Tuesday morning, and the company says it has already attracted several thousand drivers to the platform. Taxify is trying to position itself as being like Uber, but different.…
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