China is sometimes seen as a very mysterious country. It’s proved to be a remarkable economic success for the past 30 years, growing into the world’s second largest economy after the US and the biggest trading partner for most Asian economies. No doubt, that China is a huge, expanding and a very interesting market for European businesses. However, it’s not that easy for foreigners to do business with China given existing cultural differences between the East and the West. Chinese business culture is unique and very different from what we are used to. But how different is it really? Anna…

This story continues at The Next Web